{"product_id":"awvi-the-gentle-cleanser-1-x-100ml","title":"AWvi The Gentle Cleanser (1 x 100ml)","description":"\u003cdiv class=\"lwc-4r1413ceuog title\"\u003e\n\u003ch2 class=\"lwc-4rt99a8doqk override-text-style slds-p-vertical_none slds-p-horizontal_none textBlock_desktopTabletMobile\"\u003eProduct Description\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lwc-4r1413ceuog content\" id=\"expandable-section-5818698c-9985-457f-b285-09e7c26eb0c1-content\" name=\"content\" aria-hidden=\"false\"\u003e\n\u003cdiv class=\"lwc-1nf8r8ii43j cb-outputRichText-container ql-editor\"\u003e\n\u003cp\u003eThe Gentle Cleanser is a clinically designed, non-stripping dermocosmetic formulation developed to preserve epidermal integrity during daily cleansing. By supporting the skin’s microbiome, barrier lipids, and hydration dynamics, it intervenes at the surface level to maintain cutaneous homeostasis, reduce reactivity, and improve skin tolerance to subsequent topical treatments or procedures.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis formulation aligns with AWvi’s physiology-based approach, providing essential external support to skin that is sensitive, barrier-impaired, or inflammation-prone. It can be used independently or integrated with AWvi’s systemic and topical protocols for enhanced efficacy and broader skin stabilisation.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClinical Rationale\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eActs on the epidermal barrier to maintain structural cohesion and modulate surface inflammation during cleansing\u003c\/li\u003e\n\u003cli\u003eContains ectoin, a biotech-derived postbiotic molecule, which stabilises membrane structures, buffers oxidative and osmotic stress, and supports skin microbiome balance\u003c\/li\u003e\n\u003cli\u003eIncludes high molecular weight sodium hyaluronate (the salt form of hyaluronic acid), forming a hydrating film at the skin surface to reduce transepidermal water loss and support barrier recovery\u003c\/li\u003e\n\u003cli\u003eEnriched with biomimetic lipids, including pharmaceutical-grade triglycerides, to replenish intercellular lipids and maintain epidermal architecture without occlusion\u003c\/li\u003e\n\u003cli\u003eFormulated with microbiologically pure active waters from organic fruits providing antioxidant, soothing and mildly exfoliating actions\u003c\/li\u003e\n\u003cli\u003epH-balanced to reduce the risk of irritation and preserve microbial harmony\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use in skin presenting with chronic inflammation, sensitivity, or barrier compromise\u003c\/li\u003e\n\u003cli\u003eOptimises skin receptivity to active ingredients applied post-cleansing and reduces the risk of cumulative irritation in topical regimens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor patients with sensitised, inflamed or environmentally challenged skin requiring daily cleansing without barrier disruption\u003c\/li\u003e\n\u003cli\u003eAppropriate during active dermocosmetic or aesthetic treatments to preserve tolerability\u003c\/li\u003e\n\u003cli\u003eIdeal for preparation and recovery phases of clinical protocols, where barrier preservation and microbiome support are essential\u003c\/li\u003e\n\u003cli\u003eMay be used alone or in conjunction with AWvi’s other topical solutions, or as part of a systemic + topical approach alongside The Skin Biotic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Caroline Balazs","offers":[{"title":"Default Title","offer_id":53105624744278,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/6972\/7830\/files\/2.2._The_Gentle_Cleanser.webp?v=1776087795","url":"https:\/\/caroline-balazs.myshopify.com\/products\/awvi-the-gentle-cleanser-1-x-100ml","provider":"Caroline Balazs","version":"1.0","type":"link"}